Brand identity and strategy for Young Athlete, a youth-focused sports media platform from director Gabriel Moses. Shining a light on athletes breaking into the industry, telling their stories and giving everyone a true insight on what it takes to make it. YA has collaborated with multiple athletes that have since turned pro and continues to collaborate with brands such as Nike and Adidas.
Made while design director at everyeverything
Brand strategy & narrative • Brand identity • Digital design • Advertising
Client: Young Athlete
Director: Gabriel Moses
Design Director: Lewis Smith